GWS Giants Forge Partnership With AFL Middle East

Thanks to Wesley Hull from World Footy News for the below article.

In a massive coup for AFL Middle East, the AFL club Greater Western Sydney Giants (GWS) have agreed to work together to help develop the Middle East’s competition. The following statement from AFL Middle East Operations manager, James Larkin, details the arrangement.

Statement GWS Giants Relationship

Introduction: On the morning of December 21st, the AFL Middle East (AFLME) announced it had come to an arrangement whereby it would develop a relationship with the AFL club – Greater Western Sydney Giants. This relationship was sought as a means to help expand Australian Football in the greater Middle East region at all levels including Auskick. 

 The AFLME initially approached the Giants whilst it also approached other organisations to help bolster its position in the region as a growing sport. The Giants were very receptive of the idea and keys areas were agreed upon. The intention is to seek as many avenues as possible from both parties to further enhance the relationship.

Agreed Support: The giants were very receptive of the idea of supporting the AFLME and have agreed to support the league in many ways. From a League level, the club has agreed to provide their club attire including training wear and club merchandise which will be used for fundraising along with other administrative and engagement opportunities. 

At a junior level, the club has agreed to provide member packages which include access to the Giants junior recruit website which has many games and instructional videos for the young girls and boys to watch and learn from. They have also agreed to providing certificates and awards for the program. 

With the funds raised, the league will work to grow both senior and junior football in the region. The league will also improve support to pre-existing clubs within the league itself. International growth will be aimed initially at Bahrain whilst also developing a middle ground in Muscat for future fixturing. 

Appreciation: The league would like to thank; Lauren Francis - AFL Programmes and Community Coordinator, GWS Giants, Melissa Lambert – Community & Group Sales Executive, GWS Giants and Ali Faraj - Head of Community, GWS Giants for their initial support and we look forward to working with them in the future. 

 Enquiries: Any and all enquires can be directed to the Operations Manager – James Larkin,


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