Murray Bushrangers tackle road safety in front of the camera
Murray Bushrangers are starring in a new road safety advertisement, in the TAC’s latest push to
prevent road accidents.
A more informal approach this season is allowing the Bushrangers’ under -18 players in AFL
Victoria’s TAC Cup competition, to talk road safety in an easier to understand language while
in front of the camera.
Bushrangers talent manager Lee Fraser said the videos follow the launch of the TAC, RACV
and VicRoads’ Safer P-Platers campaign, which revealed Victorians are 30 times more likely to
crash in the first six months they have their probationary licence, compared to when they were
learning to drive.
"This figure acts as a strong reminder of how crucial it is for parents to keep acting as mentors
for their kids once they get their Ps," Fraser said.
"Even once drivers graduate from their Ls to Ps, the learning never stops. We are proud, along
with all other TAC Cup clubs, to continue promoting road safety so that people are aware of the
importance of safe driving."
Murray’s video centers around distractions while driving and will be one of 12 TAC Cup ads
uploaded to the TAC Cup Facebook page and on YouTube, with a prize on offer to the club
whose clip attracts the most viewers online.
The videos will also be shown on TAC Cup Future Stars this season, which airs at 1:00pm on
Sundays from May 11 on Channel Nine and WIN TV.
TAC Road Safety Project Coordinator Samantha Collins said each club’s clip focuses on one
of the nine topics covered in the TAC’s Safer P-Platers campaign in their video, ranging from
planning a way home on a night out to driving in adverse weather conditions.
"Other issues like coping with peer pressure, choosing a safe vehicle to buy and avoiding
distractions such as mobile phones are all problems that young drivers face," Ms Collins said.
"All young drivers and their parents should head to saferpplaters.com.au for hints and tips to
help them on the road.
"On top of the great work from TAC Cup clubs in promoting awareness, the TAC is determined
reduce road trauma for young drivers."
Drivers aged 18-25 make up only around an eighth of Victorian licence holders, yet account for
almost a quarter of road trauma across the state.
The TAC has sponsored AFL Victoria’s TAC Cup competition since its inception in 1992, one of
Australian sport’s longest-running partnerships.
To watch the Murray Bushrangers video visit the following site - http://www.youtube.com/watch?v=fEHYgi3jLEM
Don’t to watch and share the video through facebook.com/makeyourmark
The most voted-for film not only scores a prize for the winning team, but crowns them champions of road safety.
Last Modified on 02/05/2014 14:29