New Brand for Basketball Australia
The importance of building Basketballs brand identity is vital to its success as a sport. Its like a fingerprint; it reflects the mood and tone you want to capture in whatever piece of communication advertising, newsletters, brochures, signs, web sites, and other marketing collateral. Strong branding allows every point of contact that an individual has with Basketball to reflect the same message. Having the same message doesnt necessarily mean that every piece of communication must look the same. The new branding has the potential to provide number of benefits to basketball nationally across all levels of the sport including:
an integrated link with all affiliates, developing a proud ownership of the sport
consistency across all programs
a recognizable coordinated approach to promoting the sport
clarity for the general community showing an organised and professional sport
launch of a new organisation and a new era for the sport
demonstrate a progressive and unified position
more visual appeal to target markets
create a positioning to be competitive with other sports.
To view the new branding guidelines please click here.
To download an RGB version of the Basketball Everyones Game Logo please click here.
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