With the release of Peter Jackson VFL 2013 senior fixture, AFL Victoria would like to announce a new competition logo and the continuation of its naming rights partnership with Peter Jackson Menswear.
AFL Victoria General Manager Grant Williams believes it is exciting times ahead for the VFL, especially with Peter Jackson Menswear reaffirming their commitment to the competition for another three years.
“It is very pleasing to have the continued support of Peter Jackson Menswear, renewing their naming rights partnership with the competition.
“Over the two years they have partnered the competition the ABC TV viewership has grown - reaching a season high 281,000 ABC TV peak viewership for the 2012 VFL Grand Final – there are now over 13,000 VFL social media followers on both Facebook and Twitter and we have had 25 VFL players drafted to the AFL,” Williams said.
“We thank Nick Jackson, his father Paul and their family for supporting our state league competition, as the Peter Jackson VFL continues to develop into a genuine pathway to the AFL.”
Peter Jackson Marketing Manager Nick Jackson said his family was pleased to be continuing their support of Victoria’s state league competition.
“Over the last two years we have seen the competition grow in its exposure, and we wanted to extend our support of the VFL for another three years.
“The competition has provided us with good brand awareness over recent years, and we are looking forward to this continuing.”
In a major change for 2013, the traditional VFL logo will be modernised with Williams believing the competition logo update is timely as it reflects the changing nature of AFL Victoria and the VFL competition.
“The VFL logo has been synonymous with football in Victoria for many years and we are sure the new shield design that still encapsulates the Big V, coupled with the AFL logo, provides a new modern feel for the future.
“This is the first major revamp of our logo since the change from the VFA to VFL. It reflects the changing nature of the competition, looking towards 2013 and beyond as we build equity in this brand."
A copy of the 2013 Peter Jackson VFL senior fixture can be seen by clicking HERE.
Last Modified on 13/12/2012 16:07