Words: Michael Flynn

Redlands United have unveiled a new club crest and a new kit supplier as they seek to rejuvenate the club’s image as they approach the club’s centenary.

The new crest (pictured) is a stylish circular design that replaces the “little devil” caricature that Queensland football fans have been familiar with since the 1970’s.

The design includes a trident in a nod to the club’s Red Devils nickname - which will be retained - and was chosen from four finalists submitted through an intra-club competition opened to club members.

The new crest coincides with the new kit supply deal with BLK, who also provided graphics design support for competition entrants.

Redlands are in the process of finalising the look of their new playing kits that will feature traditional design elements and are actively seeking sponsors to feature on the new match apparrel. 

The club will also undertake a complete rebrand of supporter apparel in conjunction with the new supplier to further promote the club and sponsor brands.

Redlands United General Manager Martin Hampson said the new designs heralded the start of an exciting redevelopment for the club as it seeks to revitalise operations in line with their national second-tier status as part of the PlayStation 4 NPL Queensland competition.

“Since doing the design we have received a lot of community support and positive feedback from the club members and supporters,” Hampson said.

“It’s the first part of a redevelopment of the club including our operational structures,” he added.

Those operational structures will include refining coaching and junior development as part of Football Federation Australia’s National Club Accreditation Scheme. Redlands currently hold NCAS Level 1 Accreditation and are actively pursuing the next level.

“We want to come back next season as the most progressive NPL outfit out there,” Hampson said of the overall aim.

“A big part of the rebrand is trying to make the club relevant to the junior players.”

Redlands senior head coach Matt Chandler expressed his fondness for the new designs and general direction of the club.

“I like it. I think it’s very football orientated and is long overdue,” Chandler said.

“The design is about where we are going as a club towards our centenary year in 2018,” he added.