Football Federation Australia (FFA) and Sony Computer Entertainment Australia today announced PlayStation®4 as the inaugural official naming rights partner of the National Premier Leagues.

The new sponsorship agreement with PlayStation 4 will see the semi-professional member federation-based competitions in Australian football branded as the ‘PlayStation 4 National Premier Leagues’ up until at least the end of the National Premier Leagues 2017 Finals Series and reflects the Sony group’s support of football at national and international levels.

The exciting new partnership was announced in Melbourne by FFA CEO David Gallop at the launch of the now called PlayStation 4 National Premier Leagues 2014 Finals Series.

“Sony Computer Entertainment Australia is a blue chip company and this PlayStation 4 partnership emphasizes the continued growth of football and reaffirms the attraction of the National Premier Leagues and its position in the Australian football landscape,” Gallop said.

“We are thrilled to have PlayStation join the FFA corporate family and their vision and commitment to align themselves with a competition that only originated last year speaks volumes in what is certain to be beneficial and rewarding for both parties.”

Michael Ephraim, Managing Director, Sony Computer Entertainment Australia joined Gallop for the launch and expressed his passion and excitement at PlayStation’s affiliation with the National Premier Leagues.

“At PlayStation, everything we do is for the players. People love to play football for many of the same reasons they play video games – for fun, to be challenged, for the competition and to be social. This new partnership unites the passion of our fans with the passion of the National Premier Leagues communities and will help drive the continued growth of football in Australia,” Ephraim said.

“At PlayStation, we're big believers in striving for victory and, importantly, getting involved in a game that you love. We look forward to bringing our partnership with the National Premier Leagues to life across the country.”

The latest in the line of Sony Computer Entertainment’s popular PlayStation game consoles, PlayStation 4 is the number one selling next generation home console¹. With an outstanding line-up of games already available – and many more to come like the upcoming football franchise title FIFA 15 – PS4 is the best place to play amazing top-tier blockbusters and innovative indie hits, as well as access entertainment services like catch-up TV and movies on demand.

For more information about PlayStation 4, visit the official PlayStation website

This article originally appeared at www.footballaustralia.com.au